5 Easy Facts About Johnnie Walker Blue Label Ultra Described

The Ultra bottle is the result of a 5-calendar year quest by Johnnie Walker’s proprietor, Diageo, to discover the most sustainable and lightest packaging achievable whilst retaining the luxurious aura with the franchise and its Specific blend of whiskies, which include ultra-scarce Oban, Brora, Royal Lochnagar, and a number of other ghost distilleries.

The end result observed glass being hand-blown into a teardrop form. For The very first time during the brand’s background, the enduring square Johnnie Walker bottle has actually been reformed. 

Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle would be the tip with the spear for glass—especially for corporations wishing to promote in Europe.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has been developed by adopting a take a look at-and-learn design, planning and Checking out without limitation and imagining what the future of lightweight luxury packaging could carry.

Global Design Director at Diageo, Jeremy Lindley who led the look job, claimed, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the future of luxury. With other types going toward lightweight – like eyewear and higher-overall performance biking – we questioned whether luxurious spirits could stick to fit. “We took our eyesight into a group of expert glassmakers and in the course of a five calendar year take a look at-and-find out process slowly but surely learned how to produce elegant, light-weight glass.

From peaty whisky to fruity whisky, lean on our specialist insights to find the entire selection and character of different whisky flavours.

We hope that our discoveries could click here have a beneficial effects throughout the broader business and assistance learn new alternatives for lighter, decrease carbon packaging alternate options.”

As well as redesigning the glass, imagined was specified to how the bottle could be manufactured and transported. 

Weighing a hundred and eighty grams, the Blue Label Ultra bottle is usually a glimpse into the way forward for sustainable luxury spirits packaging

Having said that, the engineering isn't going to nonetheless exist to roll out the Ultra bottle forever. Diageo hopes this will alter, and has previously been granted a patent to carry on progress. 

The technological challenges that lightweighting presents led us to incorporate numerous design and style and creation requirements that we could not have envisaged At the beginning of our journey; with the prerequisite of a tear drop shape which We've moulded to nonetheless mimic the iconic sq. method of Johnnie Walker bottles, to the addition of a protecting cage to allow for your spherical foundation, as well as hand-making and filling of each and every unique bottle to stay away from damages in output.

With fewer than 888 bottles introduced globally, Just about every bottle is separately numbered and introduced inside of a luxurious collector’s case.

We discovered which the lightest, strongest glass bottle you can make without compromising toughness is really a teardrop condition.

“We’re in all probability about twelve months from those initial merchandise hitting the marketplace due to the lightweighting method.”

“You could say It is really practical that we’re having in advance of the curve with all of the laws. But we’d begun [Ultra] in advance of [PPWR regulations] have been printed,” says Lindley, introducing that it’s vital for Diageo to prioritize as it’s a “considerable alter for [all our liquor types] being thinking of minimal possible packaging pounds.

Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a amount of ghost whiskies, first designed in distilleries that have considering that shut.

Johnnie Walker got down to advance the spirits industry by experimenting with light-weight glass for its luxurious whiskies, influenced through the trend to 'sensitive' rather than 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.